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About My Thinking
As a CMO, He transforms reactive, market-driven companies into agile market-driving category leaders with a disruptively innovative vision for marketing as strategy.
As a writer and speaker, Andrew challenges traditional thinking to spark new design-centric ideas essential to igniting transformation. He champions pervasive strategies to drive economic growth.
Definition ThinkingPervasive Strategy is a shared plan, a leadership approach and a set of methods to achieve exceptional outcomes.
Marketing as Strategy is the transformational engine for sustainable business growth.Big Data is the collection, management and access of large, complex structured and unstructured data. Analytics is the process of extracting value from Big Data through formal statistical analyses.
Tag ThinkingAcademia Academia, Research and Education Agile Behavior Alignment & Commitment Brand & Identity Complexity into Simplicity Creativity & Curiosity Culture & Diversity Design Thinking Digital Era Disambiguation Ethics & Values Failing & Learning Fearless Marketing Hope & Inspiration Industrial Era Pervasive Strategy Pivot Positioning & Message Research and Education Resistance to Change Responsibility & Accountability Results & Outcomes Revenue Pursuit Servant Leadership Social Era Startup Unintended Consequences Vision & Mission