With the advent of ubiquitous personal technology such as smart phones and tablets, outfitted with social media interfaces (photo\/audio\/video sharing) that are always-on, always connected and always ready to share immediate capture of events, a new approach to strategy that is well communicated and \u201cpervasive\u201d throughout an organization, is now required.<\/p>\n
<\/p>\n
It\u2019s is a typical strategy with high-level goals and short-, medium- and long-term measurable objectives, but clearly evangelized throughout a business\u2019 ecosystem. It is deeply pervasively communicated such that everyone is aligned.<\/p>\n
In today\u2019s fast-paced business climate, how else will maximum speed toward a common goal be achieved?\u00a0 And, if everyone is not aligned, what amount of expended energy is detracting from forward progress?\u00a0 How does that detraction provide a competitor an opportunity or advantage.<\/p>\n
Moreover, if your constituents, market or customers can see misalignment among forces inside your company, expect the observations to be captured, and your company to be called out.\u00a0 We see this everywhere in the news, and online in places like Angie\u2019s List.\u00a0 You cannot get by unnoticed if people or groups are unaligned in your organization in today\u2019s socially connected universe.\u00a0 It will be discovered and cause a crisis to manage.<\/p>\n
Traditionally, or at least historically, command and control <\/em>style managers held strategy close to the chest, and shared only enough to move organizational silos down a path at a rate that was comfortable.\u00a0 This has all changed in a post-heroic leadership world where pushing power and decision-making down into the organization is known to accelerate objectives and produce better products.\u00a0 The last hold-outs of command and control leadership are being actively discovered and undressed in social media.\u00a0 You see it in the news every day.<\/p>\n If you think that you are a historical hold out \u2013 make plans now to change, before the inevitable public crisis occurs.\u00a0 Share your strategy openly.\u00a0 The fear that sharing strategy with your organization (those that will execute it) is unwarranted, and to be secretive with strategy will hobble your company and retard results.\u00a0 The value of accelerating strategy far outweighs the potential of competitors learning from it \u2013 it\u2019s not theirs, nor will it likely fit their culture.<\/p>\n Communicating strategy aggressively ensures that your entire business ecosystem knows what to do to achieve success.\u00a0 Instant alignment of company, partners and customers.\u00a0 Your organization and your company (and your career) will benefit.<\/p>\n","protected":false},"excerpt":{"rendered":" With the advent of ubiquitous personal technology such as smart phones and tablets, outfitted with social media interfaces (photo\/audio\/video sharing) that are always-on, always connected and always ready to share immediate capture of events, a new approach to strategy that […]<\/p>\n","protected":false},"author":1,"featured_media":121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[98,63,11,4,10,39,8,41],"tags":[17,21,12,16,15,19,34],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration","category-customer-user-experience","category-decision-making","category-leadership","category-marketing","category-social-media","category-strategy","category-technology","tag-agile-behavior","tag-alignment-commitment","tag-design-thinking","tag-fearless-marketing","tag-pervasive-strategy","tag-revenue-pursuit","tag-vision-mission"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/steinvox.com\/blog\/wp-content\/uploads\/2012\/01\/Mandelbrotzoom1-150x1472.jpg?fit=150%2C147&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p25ukk-1N","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":0,"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/media\/121"}],"wp:attachment":[{"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steinvox.com\/blog\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Social, Is this Me?<\/h3>\n
Do it, Now!<\/h3>\n